About Campaigns Page
The Campaigns page is where you will spend much of your time using EMM and is your initial view when you enter EMM. In addition to a menu at the top of the screen, you'll find a grid of currently defined but uncompleted campaigns, a link to "Create a new campaign" and "Show Completed Campaigns". When you first come to this page, you are in the "Active Campaigns View"
Active Campaigns View
You have a number of actions available to you on this screen.
Actions Available
- By hovering over any campaign Title in the Campaigns column, you'll see the Subject line of this Campaign in a tooltip.
- By clicking on any campaign Title in the Campaigns column, you'll be taken to the Edit Campaign page for this particular page
- In the Audience column, you'll see not only the currently selected audience if you were to send this campaign, but you'll also have the ability to change this audience by selecting on an audience number. If you hover over any of the colored audience numbers, you'll see a brief description of this audience.
- In the Action column, you'll see links for "Send" and "Delete". The Send link will being a send of this campaign to the selected audience. The Delete link will do just that, delete this campaign. If for some reason you click this option by mistake, you can recover the campaign by Deleted value in this Campaign's record in the xaEmmCampaigns table.
Completed Campaigns View
You have not only a number of actions available for you on this screen, but also performance data on each of your completed campaigns.
While most of the columns are self-explanatory, it is helpful to know the following:
- Last Customer - This is the CustomerID of the last person to receive this mailing.
- Views - This is the number of times that an email was viewed in HTML mode AND you included the [!Web.Bug!] insert in the email AND the viewers mail client didn't block the image. This is your best indicator of how many recipients opened their message from this Campaign; it is not a perfect indication but certainly is an industry accepted standard for measuring campaign views.
- Bounces - These are the number of unsubscribes associated with this particular campaign that you have manually processed through Unsubscribes administration page and have identified as bouncebacks.
- Unsubs - These are the number of unsubscribes associated with this particular campaign that were process either manually through the Unsubscribes administration page or that were unsubscribed by the customer themselves using the unsubscribe link on the message they received from this Campaign.
Actions Available
- By hovering over any campaign Title in the Campaigns column, you'll see the Subject line of this Campaign in a tooltip.
- By clicking on any campaign Title in the Campaigns column, you'll be taken to the Edit Campaign page for this particular page
- In the Action column, you'll see links for "Reset", "Clone" and "Link Activity". The "Reset" link will reset this Campaign so it will show as not completed. This allows you to send the Campaign, picking up with any new customers that have been added since the "Last Customer" it had been sent to. "Clone" will allow you to clone the selected Campaign so that you can modify it before sending as a new Campaign. "Link Activity" will show you the Click Through records for this Campaign.
Edit/Create Campaign View
This is the edit form for managing the details of a selected campaign. If this is a new campaign, we will pre-fill in the "From Name" and "From Address" fields based on values already defined in ASPDNSF's email AppConfig settings and the Message Body (HTML & Text) will be filled in with default values pulled from xaEmmTemplate.htm and xaEmmTemplate.txt files if they exist in your /Admin directory.
While most of the fields are self-explanatory, it is helpful to know the following:
- Both the HTML and Text versions of the "Message Body" will be parsed at run time for any included Inserts as defined below each field. Obviously the Tracking Image ([!Web.Bug!]) isn't available in the Text version since the text version won't allow for the call to this tracking image.
- The "Message Body (HTML)" is required. If you don't include any data in the "Message Body (Text)" field, the message will be sent as a normal HTML email rather than a multi-part message that includes both the text and the HTML versions.
- If you need assistance with the "Custom Query" field (which, besides the "Message Body (Text)" field is the only other non-required field) you can click on the help image to the right to get assistance in crafting a custom query.