In the blog posting entitled SEO And ASPDotNetStorefront, I presented a way to modify the breadcrumbs automatically created in ASPDotNetStorefront. Well, it appears that I left out one potential way that the breadcrumbs could be presented.

When a top level entity entity (Section, Category, Genre, etc) are displayed the top level is wrapped in a span tag with a class of SectionTitleText. Unfortunately, given my earlier code, this will end up presenting the Section_Title in the same size text rather than the size defined in your H1 tag since H1 tags would end up around the previously mentioned span.

Instead of :

if (SectionTitle.LastIndexOf(sep) == -1) // if there is no arrows in bread crumb
    s = s.Replace("(!SECTION_TITLE!)", String.Format("<h1>{0}</h1>",
        SectionTitle));
else

I now use:

if (SectionTitle.LastIndexOf(sep) == -1) // if there is no arrows in bread crumb
    if (SectionTitle.Contains("<span class=\"SectionTitleText\">")) // This is the root of an entity so strip off this span tag
    {
        tmpS = SectionTitle.Replace("<span class=\"SectionTitleText\">", "");
        tmpS = tmpS.Replace("</span>", "");
        s = s.Replace("(!SECTION_TITLE!)", String.Format("<h1>{0}</h1>",
            tmpS));
    }
    else // this is some other thipe of page
        s = s.Replace("(!SECTION_TITLE!)", String.Format("<h1>{0}</h1>",
            SectionTitle));
else…