Shop Sasha eCommerce Case Study
Sasha's Boutique is located in the heart of Laguna Beach and has quickly become
a favorite of not just locals but visitors from all over the world. If you like
the look, style and glamour of Laguna Beach, you’ll love the collection of style
favorites at Sasha's.
Leveraging the strengths of AspDotNetStorefront eCommerce software, the Sasha
website fully leverages the range of features available in the software
platform. The platform has been modified in many ways to address the special
needs presented by this small retailer.
In addition to the rock-solid eCommerce platform provided by AspDotNetStorefront,
the site fully leverages the content management system so that the store owner
can easily and quickly adapt the site's information to the rapidly changing
tides of fashion. Product management and order fulfillment is simplified by the
integration of T-Hub for QB POS with their website and retail point of sale
system (POS).
Custom features integrated into the ShopSasha.com website include:
- Increased customer acquisition through a easy signup that emails a $10
redemption coupon that is generated on the fly and is valid for 14 days. The
customer is created and an email is sent that includes not only their new,
temporary password but also the coupon code that they'll use to redeem their $10
award.
- The customer loyalty program (Sasha Addicts) from their retail store has been
integrated into the eCommerce storefront. In addition to receiving updated
balances from the POS system, the eCommerce storefront tracks customer's
spending and awards them with funds to be used on future purchases. Online
purchases as well as offline purchases in the storefront all count towards the
customer's total.
Additional services to Sasha include design, SEO and custom development
