Allowing Others to Manage Your AdWords Account

Allowing Others to Manage Your AdWords Account

Struggling with getting your AdWords campaigns working properly? Hoping for better conversion rates at a lower cost? Perhaps the time has come to search out an AdWords professional to assist you in reaching your goals. There are two ways to allow someone else to assist you in managing your Google AdWords account:

  • “+ Invite other users” – accomplished by clicking on the button of the same name in your AdWords account
  • or by accepting a request by a Google AdWords profession to gain access to your account via “User Interface and API” (or the My Client Center)

Most Google AdWords professionals will have a My Client Center and will prefer that you use this latter mechanism to grant access over the simpler “+ Invite others users” method. In order to take advantage of this you’ll need to provide us with your Customer ID or AdWords Account which you can find in the upper right side of your AdWords account page:

Once we’ve requested access to you AdWords account, you’ll see the following if you log into your account, go to My Account and then choose Account Access. The button to allow your AdWords professional access to manage your account is labeled “Accept Request” adjacent to the individual’s email address and name (as shown below for example)


Google, of course does their best to ensure this is something you really want to do. By doing this, you are giving the AdWords professional the ability to make changes to your account that COULD cost you money. That is why they encourage you to form an agreement with your AdWords professional first. DO NOT EVER grant someone access if you aren’t expecting the request and knowing who you are dealing with!


If you decide after that fact, or after the project is complete, that you’d like to terminate this user’s access to your AdWords account, you can revoke their permission by going to the My Account page from your AdWords account and selecting “Terminate access” under the “Actions” pulldown adjacent to their name and type of Access.

One thing to keep in mind is that Google is regularly updating their services and these instructions may not be the most current. They were, however, current as of the time of writing this.

Any questions on how to make this happen? Use our comments form below! Better yet, if you are looking for FREE $100 coupons to use with your new Google AdWords account, send us a note via the Contact Us page and request a discount code (prior to the end of 2011).

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Michael Gibbs

I'm a technologist at heart, assisting companies best utilize the Internet to market themselves and sell their products and services online. This includes organizations as large as Google and as small as one or two individuals.
At Over The Top and Exhibit A Communications, I've programmed solutions for Google as well as at least one other company that was later acquired by Google.

I've been CTO of an Internet SaaS company and spent my time pretty evenly between guiding the future technical strategy of the company, architecting software solutions for my dev teams, designing and running a data center to service our clients world-wide as well as being a technical evangalist/sales engineer to our media clients large and small.

I've also been Chief Photographer of the Daily Sun/Post newspaper back when it was a 5-day a week daily newspaper.

I also spent a great many years as a beach lifeguardfor the City of San Clemente as well as Jr. Lifeguard instructor and then as it's program coordinator.
Bragging rights
Private Pilot with Instrument rating and proud husband of soon to be 25 years (and counting).
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