When was the last time that you thought about, and I mean truly thought about, your checkout/shopping cart page on your eCommerce site? It is amazing how many people just accept the default rather than think about it from a conscious perspective.
The good folks over at AspDotNetStorefront are running a little quiz/demonstration over at http://licenseportal.aspdotnetstorefront.com/t-spotdifference.aspx. In addition to providing you with a before and after view of the cart page, they have a thought-provoking survey to go along with it.
Definitely worth your time to check it out.
At Over The Top and Exhibit A Communications, I've programmed solutions for Google as well as at least one other company that was later acquired by Google.
I've been CTO of an Internet SaaS company and spent my time pretty evenly between guiding the future technical strategy of the company, architecting software solutions for my dev teams, designing and running a data center to service our clients world-wide as well as being a technical evangalist/sales engineer to our media clients large and small.
I've also been Chief Photographer of the Daily Sun/Post newspaper back when it was a 5-day a week daily newspaper.
I also spent a great many years as a beach lifeguardfor the City of San Clemente as well as Jr. Lifeguard instructor and then as it's program coordinator.
Private Pilot with Instrument rating and proud husband of soon to be 25 years (and counting).