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Where Has All My Traffic Gone?

Google Analytics drop got you down?Have you found yourself in a situation where you’re experiencing a large drop in traffic from search engines to your website? SitePronews offers up a nine point path to diagnosing this particular problem. In short, they are:

  1. Determine what type of traffic you’ve lost.
  2. How deep is the decline? 
  3. Are your comparisons accurate? .
  4. Review and filter “brand search” traffic
  5. Review where you land on Google Searches for appropriate keyword phrases.
  6. Review landing page that keyword phrases link to.
  7. Review long tail traffic.
  8. Have you been spanked down? 

Above you’ll find my interpretation of this process. To see the full article by Jill Whalen, please go here.

Michael Gibbs
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