When was the last time that you thought about, and I mean truly thought about, your checkout/shopping cart page on your eCommerce site? It is amazing how many people just accept the default rather than think about it from a conscious perspective.
The good folks over at AspDotNetStorefront are running a little quiz/demonstration over at http://licenseportal.aspdotnetstorefront.com/t-spotdifference.aspx. In addition to providing you with a before and after view of the cart page, they have a thought-provoking survey to go along with it.
Definitely worth your time to check it out.
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