This is a GREAT video that shows you how to use Webmaster Tools to do Search Engine Optimization on your own website. Watching this is probably the best 10 minutes that a website owner can spend. Learn about:
- Signing up for message forwarding to get real-time emails from Google about your site
- Check out Search Queries to see items that are already ranking
- Use Keywords to understand how to better target content
- Reduce duplicates through HTML suggestions and URL paramter handling
- Diagnose crawl errors to capture 404 traffic and reduce visitor frustration
- Prioritize content by comparing internal links
- Verify access through Fetch as Googlebot
- Use Site Performance to improve speed of the website.
