Using Webmaster Tools to Optimize Your Site for Google

Using Webmaster Tools to Optimize Your Site for Google

This is a GREAT video that shows you how to use Webmaster Tools to do Search Engine Optimization on your own website. Watching this is probably the best 10 minutes that a website owner can spend. Learn about:

  • Signing up for message forwarding to get real-time emails from Google about your site
  • Check out Search Queries to see items that are already ranking
  • Use Keywords to understand how to better target content
  • Reduce duplicates through HTML suggestions and URL paramter handling
  • Diagnose crawl errors to capture 404 traffic and reduce visitor frustration
  • Prioritize content by comparing internal links
  • Verify access through Fetch as Googlebot
  • Use Site Performance to improve speed of the website.

 

Using Webmaster Tools to Improve your Website through SEO

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Michael Gibbs

I'm a technologist at heart, assisting companies best utilize the Internet to market themselves and sell their products and services online. This includes organizations as large as Google and as small as one or two individuals.
At Over The Top and Exhibit A Communications, I've programmed solutions for Google as well as at least one other company that was later acquired by Google.

I've been CTO of an Internet SaaS company and spent my time pretty evenly between guiding the future technical strategy of the company, architecting software solutions for my dev teams, designing and running a data center to service our clients world-wide as well as being a technical evangalist/sales engineer to our media clients large and small.

I've also been Chief Photographer of the Daily Sun/Post newspaper back when it was a 5-day a week daily newspaper.

I also spent a great many years as a beach lifeguardfor the City of San Clemente as well as Jr. Lifeguard instructor and then as it's program coordinator.
Bragging rights
Private Pilot with Instrument rating and proud husband of soon to be 25 years (and counting).
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