Your first step, before you spend any money on SEO or Local SEO should be to learn the basics of Google My Business and get your listing into Google’s index.
Next, once you are listed, you should ensure that your website is properly SEO’d for a local business (topic for a future post)
Lastly, you might want to consider signing up for Google Apps for Work to provide you will all the tools you need to properly represent your business online. If you think this is for you, let us know and not only can we get you coupons that can save you up to 20% during your first year, but we can also assist you in getting set up or designing your Google Apps for Work deployment for your small to medium business.